Senior Education Account Manager

The Outward Bound Trust, Penrith, Cumbria

Job id:
Job type:
Salary level:£30,000 - £35,000  per year
Job sector:
Sales, Charity, non-profit
Job id:
Job type:
Salary level:£30,000 - £35,000  per year



Location: Head Office Hackthorpe nr Penrith.

Salary: £30,000.00 - £35,000.00 + performance related bonus.

Hours of Work: 37.5 per week.

Reporting to: Head of Education Business Development.

Line Management Responsibility: Education Account Managers x 5

Contract Type: Permanent Full Time.


About us

We are an educational charity that helps young people defy their limitations, so they become strong, resilient and curious, ready for the challenges of life. 

Using learning and adventures in the wild, we partner with schools, colleges, employers and youth groups to teach their young people the most important lesson they could ever learn: to believe in themselves.


Job description

  • Overall line management and responsibility for the Education Account Management team.
  • Account management of existing international school clients and managing in-bound enquiries from schools and groups outside of England, Wales and Scotland.
  • Provide support and daily cover across the account management team as required.
  • Monitor and report on sales performance analytics.
  • Oversight of lapsed bookers (greater than 1-year) and creating actions for the regional sales teams to win back business.
  • Project Management of large restricted programmes or projects.
  • To seek opportunities to increase sales and improve customer experience.
  • To effectively work with all internal stakeholders to ensure a positive customer experience.
  • Manage and provide cover within the Account Management team for holiday/ sickness.



Key Responsibilities:

  • Supervise and line manage the Account Management team.
  • Maintain the existing international clients through effective account management.
  • Manage new business enquiries through the entire sales cycle from the international schools market (groups from outside England, Scotland & Wales).
  • Support, coach and guide the account management team in their day-to-day functions.
  • Work with the team to increase sales opportunities from existing clients (extension sales and summer adventures).
  • Maintain accurate records of each enquiry and booking using the CRM system.
  • Maintain an accurate pipeline of business with your team.
  • Meet revenue targets and other KPIs for the account management team.
  • Contribute to the achievement of quarterly and annual Education Team targets and KPIs.
  • Use negotiation skills and sales techniques to overcome problems and objections in closing sales.
  • Accurately use the CRM and booking system.
  • Effectively monitor the use of financial assistance by the account management team.
  • Liaise with the Customer Services Team and Centre Admin Teams to ensure customer commitment in line with T&Cs and a high quality experience for all clients.
  • Develop an in-depth knowledge of key existing accounts (client value between £60 - £100k) in all regions.
  • To represent The Outward Bound Trust mission, values and ways of working together internally and externally.

Person Specification:


  • Minimum 3-years account management or sales experience.
  • Proven team management, leadership skills and experience.
  • Excellent organisational and time management skills.
  • Good PC literacy (Outlook, Word, Excel, Office 365 and PowerPoint).
  • Attention to detail.
  • Ability to work on own initiative with minimal supervision and with flexibility in order to respond to priorities.
  • Excellent communication and negotiation skills over the phone, in-person and in writing.
  • The ability to work with wide range of internal and external stakeholders.


  • Previous experience working with schools, groups or travel sector.
  • Knowledge of and experience within the education system.
  • Experience with the charitable or social enterprise sector.
  • A knowledge of and interest in outdoor learning methodology and impact.
  • Experience using a CRM system.



  • Some evening, weekend and overnight work will be required as part of the role, including attending Teacher Taster sessions, visiting clients, attending centres, events and meetings.
  • An enhanced DBS check will be required to confirm the role.
  • This job description is not to be regarded as exclusive or exhaustive and does not form part of the roles contract terms. It is a summary of the Schools Account Management function and responsibilities and, like all such documents, will be amended from time to time, in the light of the changing needs of the company.


Salary and benefits:

  • Basic starting salary £30,000.00 - £35,000.00 per year (dependent on relevant experience) for a 37.5 hour week and performance related bonus.
  • Annual Leave of 24 days increasing by one day each year to a maximum of 30 days, plus bank holidays.  
  • Life Assurance: 3 x salary, covered from start date; includes Employee Assistance helpline. 
  • 8 weeks sick pay at full salary in any 12 months. 
  • Long-term Disability Insurance: 2/3 salary less state incapacity benefit after 6 months absence for up to 5 years, covered from start date. 
  • Personal Accident Insurance while at work or commuting. 
  • Choice of private healthcare (currently BUPA) or cash plan: on application after completion of probation; taxable benefit. 
  • Pension Scheme (currently Standard Life): Auto-enrolment of all staff after 3 months service. 
  • Berghaus uniform items provided, and the opportunity to purchase Berghaus products at discount. 
  • Discounted course fees for family members to attend Outward Bound Trust courses (after 12 months service). 
  • Up to 2-weeks unpaid leave per annum.



Probation period

There is a 3-month probationary period from the employees start date. 


How to apply

To apply for this position please email a covering letter of no more than two sides of A4, explaining your fit to the job description, the role responsibilities and requirements, together with an up to date CV by clicking below.


The closing date is 15th November 2019.


Interviews will be held on 25th November 2019.


If you have any queries regarding this position, please contact Sarah by email or telephone by clicking below.

Click here to apply Choose application method

You have not attached any documents to your application. Click the 'OK' button below to send your application anyway or click the 'Cancel' button and attach documents before submitting your application again

Click here to apply Choose application method

Share this job

Add to saved jobs
Jobs from this employer
The Outward Bound Trust
Penrith, Cumbria
£24,000 - £29,000 per year
More jobs like this
Manchester, Greater Manchester
Manchester, Greater Manchester
£40,000 - £90,000 per year